From user research, and design iterations to prototypes, I'm passionate about creating intuitive and elegant user experiences in user-centered design approaches.
Education
INSTITUTE OF DESIGN, IIT Chicago, IL
Master of Design / MBA , May 2015
TONGJI UNIVERSITY Shanghai, China
Bachelor’s Degree, Industrial Design, July 2010
Experience
Adobe
San Francisco, CA | Apr 2024 - Present
Design Lead of CJM B2C reporting
Defined the design principles for non-analyst reporting and drove the design strategy of data & insights across Adobe Customer Journey Management products.
Collaborated with a researcher to conduct user interviews to understand how non-analyst users use data to make decisions and identify the key pain points.
Led UX/UI design of a new feature in the marketing optimization tool in collaboration with PMs and the engineering team.
Adobe
San Francisco, CA | Jul 2018 — Mar 2024
Senior Experience Designer
Explored concepts of GenAI for marketing experiment hypotheses and content generation. Delivered 3 GenAI concept demos showcased at Adobe Summit.
Led reporting UI enhancement & centralized reports design in Adobe Journey Optimizer.
Shipped UX and UI design for Adobe Offer Decisioning product, empowering personalized offers and implementing ranking algorithms to optimize customer engagement across channels.
Led a tiger team and drafted the form design guidelines for Archon design system.
SAP Labs
Palo Alto, CA | April 2017 — Jul 2018
Senior User Experience Design Specialist
Design Lead of SAP Fiori for iOS design system by defining strategy and roadmaps for SDK UI component library.
Led UX/UI design for NFL Coaching Insights App and Burberry store Clienteling App.
Designed and conducted a 3-day training workshops for designers to learn SAP Fiori for iOS in multiple cities around the world.
SAP Labs
Palo Alto, CA | August 2015 — March 2017
User Experience Design Specialist
Played a major role of designing and delivering SAP Project Companion App.
Defined cross UI components, frameworks and wrote design guidelines for SAP Fiori for iOS design system.
Collaborate with engineering to implement the SAP Fiori for iOS SDK UI components.
Led and created Sketch UI Kit for SAP Fiori for iOS.
Partnered with Apple Enterprise Design Lab in multiple customer design workshops as a lead UX designer.
Performed design consultation for internal design team, partners and customers.
Logitech
Newark, CA | May 2014—Aug 2014
Product Design Intern
Explored product design concepts of wireless charging.
Generated and visualized new products concepts for Future Lab.
Created videos of target consumer segments for marketing research team.
COMPUPAL
Shanghai | Jun 2010—Jun 2013
Industrial Designer
Provided headphone design proposals for clients, such as Logitech, iHome and Monster Cable.
Conducted design research and provided design trends report for Logitech Z110/120 speakers.
Skills
Sketching, Wireframes, Design research, Wireframe, User Journey Map, Persona & User Stories, Prototyping, Design System, Enterprise Design, Product Design, Visual Design, Mobile Design, iOS Design
Proficient in Figma, Sketch, Adobe CC Suite, Flinto, Invision
Basic knowledge of HTML, CSS, Javascript
Awards
2015 CORE77 DESIGN AWARDS - Service Design | Student Notable
2012 China Excellent Industrial Design Award | Nominee
Languages
Fluent in English
Native speaker of Chinese
Some knowledge of Japanese
Hobbies
Traveling, Baking, Sketching and Photography